Geographic segmentation can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population. Once dividing these customers by that base, they target them by providing specific product offerings. STP of Cadbury’s Segmentation. A particular market strategy can, therefore, be used to reach each market segment. Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies. Segmentation of the market can be viewed as the subdivision of the entire market into various sub-categories of consumers bearing similar behaviors. List of Tables and Figures, Competitive Landscape and Geographic Segmentation… It can be done on the basis of following variables – geographic, demographic, psycho graphic and behavioral. D EMOGRAPHIC – Age: 12-19 years, 20-34 years. Segmentation and Targeting. One notable form of customer segmentation that Cadbury utilitizes is behaviorial segmentation, which is based on actual customer decision-making processes towards Cadbury’s products. One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and other such basic elements which separate one geography from the other. (f) Attitude – The consumer market can also be segmented on the basis of attitude of consumer towards the new product. This project covers the following topics: The introduction and the history of the company, Strategic planning of this company like Vision, mission statement and the customer driven marketing strategies of that company like ( market segmentation, targeting and positioning). Chocolate Market by Type of Chocolate (Dark, Milk, and White) and by Sales Category (Everyday Chocolate, Premium Chocolate, and Seasonal Chocolate) - Global Opportunity Analysis and Industry Forecast, 2020-2027 Cadbury Bournville has segmented the entire market based on 3 parameters – 1. Geographic Segmentation: Geographic segmentation divides markets according to geographic criteria. Some of their fa. Despite being one of most commonly used methods of segmentation, age is deemed only the seventh most effective method (58%), followed by gender (58%), social grade (46%), household size/type (45%) and occupation (44%). Just 38% of marketers consider education to be a very or quite effective method of segmentation. According to ValueNotes, Mondelez, the owner of Cadbury chocolates, leads the Indian chocolate market with market share of 62%, followed by Nestle and … KFC mainly uses geographic market segmentation for its products and offerings: 1. Understand the Marketing Mix of Cadbury! Segmentation to five major clusters leads to more detailed comparison and may allow positioning of fondant chocolate in the target market. Chocolate Market Segmentation, Share, Size and Growth | Mars Inc, Cadbury and Nestle SA. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Cadbury is a Multinational Company and its business is worldwide. Cadbury is the market leader in Chocolate Industry with a market share of 70%. The segmentation aids in improved branding, increased sales, better distribution and better advertising. Geographic Segmentation: ... For example, Cadbury which was initially a chocolate for children has been extended for very auspicious and happy moments and time for celebration. 2. Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. For example – The UK and the USA are both very different markets, with different values, attitudes and lifestyle. KFC breaks its business into different geographical segments like.
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